{"id":4,"date":"2018-01-06T19:26:52","date_gmt":"2018-01-06T19:26:52","guid":{"rendered":"https:\/\/sportcopywriters.com\/home\/"},"modified":"2019-10-14T17:11:09","modified_gmt":"2019-10-14T17:11:09","slug":"home","status":"publish","type":"page","link":"https:\/\/sportcopywriters.com\/fr\/","title":{"rendered":"Accueil"},"content":{"rendered":"<h1 style=\"text-align: center;\"><strong>Raise Your Game with SportCopywriters<\/strong><\/h1>\n<h2><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"135\" data-permalink=\"https:\/\/sportcopywriters.com\/fr\/home\/four-business-professionals-lined-up-at-a-starting-line\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/sportcopywriters.com\/wp-content\/uploads\/2018\/01\/iStock-97034024_shironosov.jpg?fit=2121%2C1414&amp;ssl=1\" data-orig-size=\"2121,1414\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;10&quot;,&quot;credit&quot;:&quot;Getty Images\/iStockphoto&quot;,&quot;camera&quot;:&quot;Canon EOS 5D&quot;,&quot;caption&quot;:&quot;Confident business people lined up getting ready for race&quot;,&quot;created_timestamp&quot;:&quot;1246531560&quot;,&quot;copyright&quot;:&quot;shironosov&quot;,&quot;focal_length&quot;:&quot;105&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;Four business professionals lined up at a starting line&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Four business professionals lined up at a starting line\" data-image-description=\"&lt;p&gt;Confident business people lined up getting ready for race&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/sportcopywriters.com\/wp-content\/uploads\/2018\/01\/iStock-97034024_shironosov.jpg?fit=1024%2C683&amp;ssl=1\" class=\"aligncenter size-medium wp-image-135\" src=\"https:\/\/i0.wp.com\/sportcopywriters.com\/wp-content\/uploads\/2018\/01\/iStock-97034024_shironosov.jpg?resize=300%2C200&#038;ssl=1\" alt=\"Confident business people lined up getting ready for race\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/sportcopywriters.com\/wp-content\/uploads\/2018\/01\/iStock-97034024_shironosov.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/sportcopywriters.com\/wp-content\/uploads\/2018\/01\/iStock-97034024_shironosov.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/sportcopywriters.com\/wp-content\/uploads\/2018\/01\/iStock-97034024_shironosov.jpg?resize=1024%2C683&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h2>\n<h2>How do you present your sport product\/service as better than your competitors\u2019 offering?<\/h2>\n<p>Writing persuasive marketing copy helps.<\/p>\n<p>But you need the right people on your team\u2026<\/p>\n<p>It\u2019s a complex world, and multiple, cutting-edge skills are needed to distinguish yourself.<\/p>\n<p>AWAI-trained copywriters are a great start. But, recruiting international experts with field-level experience and world-class training will give you the edge over your competitors.<\/p>\n<p>By leveraging such expertise and experience, you can<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>:<\/p>\n<ul>\n<li><strong>Encourage your clients through your buying process<\/strong>: turn leads into loyal clients;<\/li>\n<li><strong>Build and support your brand<\/strong>: have a consistent content marketing approach that speaks to your brand, to who your organization is in an authentic way;<\/li>\n<li><strong>Be more effective and efficient<\/strong> in your marketing activities: use content marketing strategies to reach your goals at less cost; and<\/li>\n<li><strong>Build your audience<\/strong>: produce original content to gain subscribers and raise your visibility.<\/li>\n<\/ul>\n<h4 style=\"text-align: center;\">Content marketing + expertise + experience = a winning approach<\/h4>\n<p>Behind SportCopywriters are Milena and John. <a href=\"https:\/\/health.uottawa.ca\/people\/parent-milena\" target=\"_blank\" rel=\"noopener noreferrer\">Milena<\/a> is an <strong>award-winning<\/strong> sport management professor\/researcher and <a href=\"http:\/\/www.hebert.ca\/DrJohnKowal_en.html\" target=\"_blank\" rel=\"noopener noreferrer\">John<\/a> is a management-trained clinical psychologist. Each has been an <strong>elite-level athlete<\/strong>, as well as a <strong>volunteer, coach and manager<\/strong>.<\/p>\n<p>Together, they have the field experience and they know your clients because\u00a0<strong>they\u2019ve been your clients<\/strong>. They offer:<\/p>\n<ul>\n<li><a href=\"https:\/\/sportcopywriters.com\/copywriting-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B copywriting for sport industry organizations<\/a><\/li>\n<li><a href=\"https:\/\/sportcopywriters.com\/research-consulting-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">Research and consulting services for sport industry organizations<\/a><\/li>\n<\/ul>\n<p>To explore how you can harness the SportCopywriters\u2019 international knowledge, experience and expertise, email us <a href=\"mailto:info@sportcopywriters.com\" target=\"_blank\" rel=\"noopener noreferrer\">info@sportcopywriters.com<\/a>, call +1 (613) 791-1247 or contact us <a href=\"https:\/\/sportcopywriters.com\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">using this form<\/a>.<\/p>\n<p>If your are interested in health-based copywriting, please see our parent company, <a href=\"https:\/\/emilieryancopywriting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Emilie Ryan Copywriting<\/a>.<\/p>\n<p>[1] Murton Beets, L. (2017, September 27). New research reveals habits of top content marketers. Retrieved January 3, 2018 from http:\/\/contentmarketinginstitute.com\/2017\/09\/research-habits-content-marketers\/; McCoy, J. (2017, October 22). 9 stats that will make you want to invest in content marketing. Retrieved January 3, 2018 from http:\/\/contentmarketinginstitute.com\/2017\/10\/stats-invest-content-marketing\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raise Your Game with SportCopywriters How do you present your sport product\/service as better than your competitors\u2019 offering? Writing persuasive marketing copy helps. But you need the right people on your team\u2026 It\u2019s a complex world, and multiple, cutting-edge skills are needed to distinguish yourself. AWAI-trained copywriters are a great start. But, recruiting international experts &#8230; <a title=\"Accueil\" class=\"read-more\" href=\"https:\/\/sportcopywriters.com\/fr\/\" aria-label=\"More on Home\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"generate_page_header":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-4","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home - SportCopywriters<\/title>\n<meta name=\"description\" content=\"Why hire sport copywriters? 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