The Power of International Experience and the Research Expertise to Help You Raise Your Game
B2B and consulting services for sport industry companies by sport industry experts and former elite-level athletes
We are former elite-level athletes in figure skating and football/soccer. We have also participated in numerous other competitive sports, including rugby, athletics, wrestling, and basketball. And, we currently enjoy fitness (gym workouts) and cycling. We’ve also been coaches, volunteers and sport managers. Our field-level experience informs every decision we make.
The SportCopywriters’ Team: a bilingual team with an extensive breadth and depth of skills:
- Ability to tailor the copy to the specific audience – every copy is different
- Fluently bilingual in English and French
- Qualitative and quantitative research experts
- Writing and presentation expertise
- Ability to connect with people on numerous levels (conceptual, emotional, interpersonal)
- Proven track record
Between Milena and John, they have 98 peer-reviewed articles in international journals, 11 books, and 35 book chapters. They have also given over 160 presentations at national and international conferences. And, they have participated in radio, print and television media interviews.
Milena M. Parent, PhD
Milena’s international sport (event) management experience and qualitative research expertise, excellent time management skills, and ability to integrate and critically analyze information from different sources effectively and efficiently gives you:
- Quality outputs
- Cutting-edge outputs
- Timely outputs
Milena is systematic, conscientious, dedicated and prolific. An expedient and reliable worker, she is detail-oriented, yet has a strategic view of projects.
For example, she co-edited two prestigious handbooks, The SAGE Handbook of Sport Management (2017, with Prof. Russell Hoye) and The Routledge Handbook of Sports Event Management (2015, with Prof. Jean-Loup Chappelet) as well as co-authored Strategic Management in Sport (2019, with Profs. Danny O’Brien, Lesley Ferkins, and Lisa Gowthorp).
Milena’s background:
- Sport (event) management professor since 2005
- Award-winning researcher (North American Society for Sport Management Research Fellow, Early Researcher Award from the Government of Ontario and from the University of Ottawa)
- Former elite figure skater, coach, and sport volunteer
- Mega sport event management experience (e.g., 2010 Olympic Winter Games, 2001 Jeux de la Francophonie)
- AWAI-trained B2B copywriter, verified white paper and case study specialist, and Circle of Success member
- Consultant to bid and organizing committees, (potential) host cities, and the International Olympic Committee
John Kowal, PhD
John’s international psychology experience and quantitative research expertise, excellent understanding of people’s motivations and emotions, and ability to integrate and critically analyze information from different sources effectively and efficiently gives you:
- Outputs that speak to your clients
- Outputs that connect with people on an emotional level
- Outputs that get the job done
John is perceptive, an excellent team player, with a sharp sense of strategic purpose. He blends athletic ability and experience with management and psychology expertise.
John’s background:
- Psychologist since 2006
- PhD degree in sport and exercise
- B. Comm. degree in sports administration
- Previously, an elite international football/soccer goalkeeper, as well as provincial-level track-and-field athlete, and a competitive athlete in rugby, wrestling and basketball
- He is now an avid cyclist
- Sport event management experience (e.g., Calgary Stampede and university athletics)
You can use the SportCopywriters team’s proven track record to help you in your sport copy needs or to provide research or consulting advice.
To explore how you can harness the SportCopywriters’ international knowledge, experience and expertise, email us at [email protected], call +1 (613) 791-1247 or contact us using this form.