Your Competitive Advantage Secret: International Research and Consulting Experts

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Do you need research or consulting services by sport industry experts?

Get the answers or the help you need, now.

Do you have questions that need answers? Or do you need guidance in strategic planning, governance, or marketing and branding?

We offer high quality and timely research expertise for all your business needs.

Research services:

  • Internet, academic and document review and analysis
  • Interviews
  • Qualitative and quantitative analyses

Consulting services:

  • Strategic planning
  • Governance
  • Marketing and branding
  • Brand governance

We understand your clients’ needs – we’re trained in, and work with, sport professionals.

We have published articles in top international academic peer-reviewed journals on these topics. Below, you can find a sample of these publications:

  1. Parent, M.M., Ruetsch, A. (2021). Managing major sports events: Theory and practice (2nd edition). Routledge.
  2. Taks M., Séguin B., Naraine M.L., Thompson A., Parent M.M., Hoye R. (2020). Brand governance practices in Canadian national sport organizations: An exploratory study. European Sport Management Quarterly, 20(1): 10-29.
  3. O’Brien, D, Parent, M.M., Ferkins, L., Gowthorp, L. (2019). Strategic Management in Sport. Routledge. 184pp
  4. Parent, M.M., Hoye, R. (2018). The impact of governance principles on sport organisations’ governance practices and performance: A systematic review. Cogent Social Sciences, 4(1): 1-24.
  5. Hoye, R., Parent, M.M. (Eds.). (2017). The SAGE handbook of sport management. SAGE. 576pp
  6. Naraine, M.L., Parent, M.M. (2017). Examining social media adoption and change to the stakeholder communication paradigm in not-for-profit sport organizations. Journal of Amateur Sport, 2: 55-81.
  7. Parent, M.M., Kristiansen, E., Houlihan, B. (2017). Governance and knowledge management and transfer: The case of the Lillehammer 2016 Winter Youth Olympic Games. International Journal of Sport Management and Marketing, 17(4/5/6): 308-330.
  8. Parent, M.M., Harvey, J. (2017). A partnership-based evaluation of a community-based physical activity and sport program for youth. Sport in Society, 20(1): 7-29.
  9. Naraine, M., Schenk, J., Parent, M.M. (2016). Coordination in international and domestic sports events: Examining stakeholder network governance. Journal of Sport Management, 30(5): 521-537.
  10. Parent, M.M. (2016). The governance of the Olympic Games in Canada. Sport in Society, 6: 796-816.
  11. Parent, M.M., Chappelet, J.-L. (Eds.). (2015). The Routledge handbook of sports event management. Routledge. 444pp
  12. Parent, M.M., MacIntosh, E.W. (2013). Organizational culture evolution in temporary Organizations: The case of the 2010 Olympic Winter Games. Canadian Journal of Administrative Sciences, 30(4): 223-237.
  13. Parent, M.M., Eskerud, L., Hanstad, D.V. (2012). Brand creation in international recurring sporting events. Sport Management Review, 15(2): 45-159.
  14. Parent, M.M., Beaupré, R., Séguin, B. (2009). Key leadership qualities for large-scale sporting events: A case study of the world aquatics championships. International Journal of Sport Management & Marketing, 6(4): 367-388.
  15. Parent, M.M., Séguin, B. (2007). Factors that led to the drowning of a world championship organizing committee: A stakeholder approach. European Sport Management Quarterly, 7(2): 187-212.

To explore how you can harness the SportCopywriters’ international knowledge, experience and expertise, email us at [email protected], call +1 (613) 791-1247 or contact us using this form.